Open Journal Systems

On E-Commerce Precision Marketing Strategy Based on Big Data

Yushui Xiao, Feng Ling

Abstract

Nowadays, Internet technology has been developed to a higher level, and has also gained more and more popularity in people's life and work. Internet technology has penetrated into many fields, providing more convenience for people. Judging from the current development momentum of China's e-commerce industry, fierce market competition and increasingly picky demand of customers, coupled with the gradual formation of online sales model, have all made the existing e-commerce industry face greater challenges, as well as opportunities worth taking advantage of. At present, relying on the rapid development of Internet and computer technology, the concept of "big data" has been popularized. Under the background of big data, every industry has undergone changes and improvement, especially the e-commerce industry, which can more accurately determine the consumers' consumption needs and habits, and can further understand their purchasing power, thus realizing accurate marketing, and strengthening its marketing reliability and pertinence.


Keywords

E-commerce operation, Precision marketing, Big data

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DOI: http://dx.doi.org/10.18063/bdci.v3i1.1149
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