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The psychology behind boycotting McDonalds: genuine or pretentious?

Mohd Idrus

Abstract

This week, more than half of the Malay communities throng social media spaces to voice 'jihad' efforts, calling into condemnation towards the largest commercial fast food company, McDonalds, in their outrage against the cruelty of the Israelis. It has caused a major uproar so much so that the Ministry of Youth and Sports, Khairy Jamaluddin has operationalized such hostility towards Israelis as "Gaza solidarity," inculcating the spirit of brotherhood among Muslims.

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DOI: http://dx.doi.org/10.18063/esp.v0.i0.712
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Copyright (c) 2018 Mohd Idrus

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